- Description (Brief)
- Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
- This Nabob Oil crate side was used by the Texas Company (Texaco) of Beaumont, Texas during the early 20th century. The crate side bears the Texaco star logo in the center, with the circle around the star reading “The Texas Company U.S.A Petroleum Products.” The crate contained Nabob Oil, a medium-bodied lubricant manufactured by Texaco to be used on a variety of machines.
- Currently not on view
- Data Source
- National Museum of American History
- referenced business
- Texas Company
- Credit Line
- L.E. Leininger
- Physical Description
- ink (crate label material)
- wood (substrate material)
- crate label: 14 in x 9 3/4 in; 35.56 cm x 24.765 cm
- Object Name
- crate label
International media Interoperability Framework
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