Object Details
- Description (Brief)
- Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
- This Four Star brand apple crate label was used by Driver & Woodrow of Wenatchee, Washington during the early 20th century. The lithographed label has a blue background, with an illustration of four stars around the number “4.” These apples came from the Wenatchee Valley region of Washington, which claimed to be the “Apple Capital of the World.”
- Location
- Currently not on view
- Data Source
- National Museum of American History
- referenced business
- Driver & Woodrow
- Credit Line
- L.E. Leininger
- Physical Description
- paper (crate label material)
- wood (substrate material)
- Measurements
- crate label: 8 3/4 in x 10 1/8 in; 22.225 cm x 25.7175 cm
- Object Name
- crate label
