Object Details
- Description (Brief)
- Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
- This Mupu brand oranges crate label was used by the Mupu Citrus Association of Santa Paula, California during the early 20th century. The lithographed label has a blue and yellow background, with an image of a Native American on the right. Mupu was the name of a Chumash Native American village in what is now the town of Santa Paula, in Ventura County, California. The label has the Sunkist orange logo on it, a designation given to high quality oranges grown by the California Fruit Growers Exchange.
- Location
- Currently not on view
- Data Source
- National Museum of American History
- referenced business
- MUPU Citrus Assn.
- Credit Line
- L.E. Leininger
- Physical Description
- paper (crate label material)
- wood (substrate material)
- Measurements
- crate label: 11 1/2 in x 11 1/2 in; 29.21 cm x 29.21 cm
- Object Name
- crate label
