Object Details
- Description (Brief)
- Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
- This Nuchief brand apple crate label was in use from 1900-1950. Nuchief often used an image of a Native American boy, but at some point began using an image of one yellow and one red apple next to their label insert. This Gold Digger brand insert depicts a man swinging a pickaxe in a stream, panning for gold with a large pine forest behind him. Fruit crate labels often depicted landscapes to evoke the idea of rich, natural produce.
- Location
- Currently not on view
- Data Source
- National Museum of American History
- referenced business
- Washington Sales, Inc.
- Credit Line
- L.E. Leininger
- Physical Description
- paper (crate label material)
- wood (substrate material)
- Measurements
- crate label: 8 3/4 in x 10 1/4 in; 22.225 cm x 26.035 cm
- Object Name
- crate label
