Object Details
- Description (Brief)
- Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
- This Harvest Time brand apple crate label was used by the C. F. Schaefer Company Packers and Distributors of Yakima, Washington during the early 20th century. The lithographed label was produced by the Ridgway Lithograph Company of Seattle, Washington. The label has an illustration of a large orchard by a lake, and a mountain in the background obscuring a rising yellow sun, with a large red apple in the foreground. Fruit crate labels often depicted landscapes like this to evoke the idea of rich, natural produce.
- Location
- Currently not on view
- Data Source
- National Museum of American History
- referenced business
- C. F. Schaefer Company
- Credit Line
- L.E. Leininger
- Physical Description
- paper (crate label material)
- wood (substrate material)
- Measurements
- crate label: 8 3/4 in x 10 1/4 in; 22.225 cm x 26.035 cm
- Object Name
- crate label
