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Program for World Heavyweight Championship, Sonny Liston vs. Cassius Clay

Object Details

Description
Official souvenir program of the World Heavyweight Championship of Sonny Liston versus Cassius Clay (Muhammad Ali). Paper program has a white cover with images in blue and white, and text in red and blue. The program cover features a stylized boxing ring with a spotlight on the top of the program shining down to the bottom. Along the bottom third of the cover are three (3) stylized ropes. Centered, are two (2) photographic images of Sonny Liston and Cassius Clay (Muhammad Ali), wearing boxing shorts and boxing gloves. Both men are posed with fists raised. In the upper left and right corners are dark triangles in blue. [OFFICIAL / SOUVENIR / PROGRAM / WORLD / HEAVYWEIGHT / CHAMPIONSHIP / 15 ROUNDS / SONNY LISTON vs CASSIUS CLAY / MIAMI BEACH CONVENTION HALL / TUESDAY, FEBRUARY 25, 1964 / $1.00 / TAX / INC. / Presented by / DUNDEE-MacDONALD ENTERPRISES, INC.]. On the back of the program is a full page ad for the Lucayan Beach Hotel and Casino featuring people on a beach driving a car into the water.
Data Source
National Museum of African American History and Culture
Published by
Dundee-MacDonald Enterprises, Inc., American, founded 1963
Subject of
Muhammad Ali, American, 1942 - 2016
Sonny Liston, American, 1928 - 1970
Printed by
McMurray Printers, American
Date
February 25, 1964
Credit Line
Collection of the Smithsonian National Museum of African American History and Culture
Medium
ink on paper
Dimensions
H x W: 12 x 9 in. (30.5 x 22.9 cm)
Type
programs
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