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Design for an Advertisement, Skol Sun Lotion

Object Details

Catalogue Status
Research in Progress
Description
Design for a Skol sunscreen advertisement. At top of page, a black sun sends a yellow ray of light down to a photograph pasted on the page which shows the back of a woman in a bathing suit lying on her stomach in black and white. The image of the woman is surrounded by yellow shading. Above, the woman leading up to the sun, a blue sky with three white clouds. At center, halfway between the woman and the sun and intersecting the ray of light, a bottle of sunscreen labeled “SKOL” in black lettering on a white label. At center right, in black lettering: SKOL / SUN LOTION. Below, in graphite: PREVENTS BURNING / HELPS TANNING / NON-OILY / INVISIBLE. At top of page, in graphite: SUNBURN [remainder of the phrase is illegible due to the torn edge].
Data Source
Cooper Hewitt, Smithsonian Design Museum
Designer
E. McKnight Kauffer, American, 1890–1954
Client
Skol Company, New York, New York, USA
Date
ca. 1936
Credit Line
Gift of Mrs. E. McKnight Kauffer
Medium
Collaged photograph, graphite, yellow crayon, brush and gouache on paper
Dimensions
22 × 15.2 cm (8 11/16 × 6 in.)
Type
graphic design
Object Name
Drawing
Type
Drawing
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