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Shell is Always First

Object Details

Catalogue Status
Research in Progress
Description
Photocopy of a newspaper advertisement design. In black text, above: SHELL FIRST; between these two words is an arrow inserting the words: IS ALWAYS. Another arrow leads to a block of text below: Year by year, ever since the day when / one ran out into the street to see a / motor pass by on its rather uncertain / way, Shell has grown greater in / public esteem. To-day it stands higher / than ever, unapproached in quality. / [in bold black letters] YOU CAN BE SURE OF SHELL.
Data Source
Cooper Hewitt, Smithsonian Design Museum
Designer
E. McKnight Kauffer, American, 1890–1954
Client
Shell-Mex and BP Ltd., London, England
Date
ca. 1938
Credit Line
Gift of Mrs. E. McKnight Kauffer
Medium
Photostat on photosensitive paper, mounted on board
Dimensions
25.9 × 16.6 cm (10 3/16 × 6 9/16 in.)
Type
graphic design
Object Name
Photostat
Type
Photostat
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